Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

Previous |  Contents | Next  Download the eBook You can divide the people who contact you into two groups, those who know how much you charge and those who don’t. Those who know are the perfect prospects. Don’t assume Back in the ’90s Heather and I backpacked around Vietnam. It was a rewarding and emotional experience from end to end, but one of the highlights, after weeks sweating our way around the country, was heading to the Metropole Hotel in Hanoi for a high end lunch. The wait staff weren’t particularly keen to see us, dusty and unkempt with To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

A wedding album is more than just a series of photographs. It’s a storybook. A timeless collection of fleeting moments and heartfelt emotions immortalised and weaved together to create a beautiful narrative of a couple’s celebration of their union. Photos will bring your client’s wedding day to life long into the future. Therefore, creating the perfect wedding album requires careful thought and preparation. As a wedding photographer, how can you create a keepsake that captures all the significant milestones and little details?  Tips for Creating the Perfect Wedding Album To View More >>

If you’re a photographer wanting to make a living from your work, you have two big jobs todo — shoot pictures and sell them! Referrals and person-to-person contact are important ways to get your work in front of people, but we live in an online world, which means getting traffic to your website is too. That’s why, whether you’re selling wedding photography, school photography, portraiture, fine art or decor, you need to know about SEO. It’s a crucial aspect of  online marketing  and  website management  designed to help you get found online.   To View More >>

We're glad to announce that Afterpay (known as Clearpay in the UK) is now supported in Workspace Client Galleries and Print Shop. Afterpay is a payment method that allows your customers to "buy now and pay later". It's particularly popular among ecommerce businesses, and, according to Afterpay, the buy now, pay later approach maximises customer purchasing power. Their retailers report as much as a 50% increase in average order value, and 2-3x more units per transaction. Read on to learn more! What is Afterpay (Clearpay)? Afterpay gives your customers a way to pay for their purchases To View More >>

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. Gemma is an adventure and travel photographer currently based in the South Island. Born and raised in Nelson, she's grown up exploring the three national parks that border her home city.? "My style has been largely influenced by my upbringing in Nelson. Surrounded by beautiful beaches, lakes, mountains, and sheltered seas, I was exposed To View More >>